01
What needed to change?
Qube needed to collect interest in its Holbeck storage facility before customers could book a unit. The owner needed a usable record of prospective customers, their preferred unit size and likely move-in month.
02
How did we approach it?
We connected the public registration form to a private CRM. The customer record is saved before notification emails are attempted, so a failed email does not remove the registration from the owner's list.
03
What can the business do now?
- Visitors register their preferred locker size and move-in month through the website.
- The owner can search enquiries, update a status pipeline, keep notes and export records as CSV from the private CRM.
- A repeat registration updates the existing contact instead of creating another record with the same email address.
- The owner can update website copy and unit details without asking for a new deployment.
04
What matters for a similar project?
The useful part of a custom CRM is the connection between an enquiry and the next action. Here the website collects the fields the owner needs, and the CRM keeps those details available during follow-up.
→ Choosing between a custom CRM and an off-the-shelf tool→ Custom Business Systems
